What is Employee Advocacy?

Employee Advocacy is about helping employees to grow their professional brand by empowering them to participate in discovering, sharing and measuring the impact great content has on their networks. Employees have extensive networks of friends, followers, and connections on social media, who can be reached and influenced with the click of a button. In other words, Employee Advocacy is word-of-mouth marketing brought to the digital age.

Lately, there has been a noticeable shift in the attitude of businesses towards their employees’ social media use. A growing number of companies have realized the massive potential of their employees’ networks and have clearly started to move away from compliance management to empowering and enabling their employees to create conversations around the company and the brand on social media.

Employee advocacy is already being called the next social media mega trend and companies are starting to actively look for a solution to help them manage and foster this change.